The Health Shift Origin Story
A big idea, a leap of faith, and a lot of strategy.
If you like being on the inside, you’re in the right place. In the weeks leading up to the book launch, I’m pulling back the curtain on Health Shift—how it came to be, the strategies that are already changing lives, and the behind-the-scenes insights you won’t find anywhere else.
Think of this as your VIP pass to the launch journey.
Every week, I’ll be sharing exclusive tips, stories, and resources to help you take charge of your health in a way that actually works—plus, you’ll get first access to some special tools I’ve never shared before. Stick with me, and you won’t just get a book—you’ll get a whole new way of thinking about your health.
So, come take a walk with me. Let me tell you the story behind the story.
Before we dive into the heart of the book, let’s take a moment to zoom out. Why does this book matter right now? Why am I so passionate about getting it into as many hands as possible? Because behind all the excitement and the symbolic crossroads that the character on the cover of my book, Health Hero Girl, faces… there’s a more profound, urgent truth. Our health—collectively and individually—is in trouble. And we can’t afford to ignore it or keep approaching it the same way.
We don’t lack health information in the U.S. either —we should know what to do. If anything, we’re drowning in information. Everywhere you turn, another message tells us what to do. Some of it’s common sense, but much of it isn’t. Yesterday, I saw this ad below pop up telling me to drink olive oil. Really?!
The truth is, we know we need to eat more vegetables, exercise regularly, manage stress, and get enough sleep. We know these things. And yet, despite all this knowledge, we’re moving in the wrong direction.
📉 3 out of 4 Americans are overweight or obese.
📉 6 in 10 have at least one chronic disease.
📉 4 in 10 have two or more.
📉 Gallup’s latest poll reports that Americans feel worse about their mental and physical health than ever before.
The gap between what we know and what we do is enormous. And I had to study it to help people overcome it, so I did.
Why Is This Happening?
Because we expect a one-size-fits-all approach will overcome our health issues - a pill, a program, a secret fruit, ionized water…they don’t work. Quick fixes and one-size-fits-all approaches backfire. And worst of all, every failed attempt chips away at our confidence (and bank account), making us feel like the problem is us—when the issue is how we approach health itself.
That’s why I wrote Health Shift. I wrote this book not to tell you what to do—but to give you the tools to figure it out for yourself. Because here’s the truth: you’re incredibly smart. You can do this. But you’ve been misled—by our culture, the healthcare system, the media, and the unrealistic expectations that have quietly shaped how we think about health. Most of us have unknowingly accepted this as normal, without ever questioning it.
That ends now.
What If You Could Coach Yourself?
In my years working in healthcare and health coaching, I saw something powerful: when people had support—not lectures or rigid plans but actual guidance tailored to them—they succeeded.
Health coaching works because it connects psychology with action. It helps people bridge the gap between who they are and who they want to be. But not everyone has access to coaching.
So I asked myself: What if people could coach themselves?
This book is designed to help you do exactly that.
Meet Health Hero Girl (a.k.a. You, Me, and Everyone Who's Ever Struggled With Their Health)
I had Health Hero Girl, or Hero Girl for short, created to bring this journey to life. She is on top of my posts and beautifully woven throughout my book, symbolizing resilience, exploration, and overcoming obstacles. She stands on precipices, walks swinging bridges, climbs mountains, and discovers new ways to heal. She’s not perfect or fearless, but she keeps moving forward. And she enjoys the journey.
She represents all of us.
And in Health Shift, she helps you see that you are the hero of your own health story.
The Next 8 Weeks Is Your Exploration Into the Health Shift Principles
This is the first in a series up to May 17, the book celebration, where I’ll be pulling back the curtain on the book—the hidden stories, the science and psychology behind it, and most importantly, how you can use these principles to navigate any health challenge with confidence.
This book isn’t about me. It’s not even about health (primarily).
It’s about you—your ability to take control, cut through the noise, and finally feel clear about the best path forward for your body, mind, and future. Let’s go on this adventure together!
What’s Coming Next
Over the next few weeks, I’ll be pulling back the curtain on how this book came to life—how a simple idea turned into a strategy that’s already shifting lives. You’ll hear the deeper story behind Hero Girl (who, trust me, is more than just a character), the wild ways people have tried to "fix" their health before realizing they had the power all along, and why this book is for you.
So, if you’ve ever felt stuck in your health journey, frustrated by the noise, or just ready to finally feel in control—this is for you.
We are the catalysts for our own health. I can’t wait for you to get started on the journey to a new way to approach your health.
A little more about Dr. Alice Burron and Strategic Action Health:
The new website is coming!
Catch us on Instagram: @the.health.navigator and @dr_burron
You can also connect on LinkedIn, if you want to be professional about it. 👓
And if you’re not subscribed to Health Shift here on Substack — it’s time! This free newsletter is packed with valuable information and approaches to help you on your journey to better, faster healing.
Health Shift: Your Strategic Guide to Making Strategic Health Decisions book will officially launch on May 17, 2025! Mark your calendars! And if you’re in Cheyenne, join us for our party at Blacktooth Brewery. Have a beer on us! More information is coming soon.